by Killian | 2 Aug 2021 | Google Analytics |
Use Case Import campaign traffic performance data into Google Ads, unlock the Google Ads reports in Google Analytics and create remarketing campaigns based on analytics data and Audience Segments. Log into a Google account that has admin level access to the...
by Killian | 13 Jun 2021 | Google Analytics |
Use Case Audit your Google Analytics data to make sure it is accurate and trustworthy. Perform these checks to uncover common tracking implementations issues. Use tools like Screaming Frog or GA Checker to check that the Google Analytics tracking script is...
by Killian | 2 May 2021 | Google Analytics |
Use Case Isolate subsets or ‘Segments’ of your overall data set for the purpose of analysis or creating Audiences for remarketing campaigns to create a high ROI remarketing campaign. Identify the Segment you want to build and decide what subset of data you want...
by Killian | 16 Oct 2020 | Data Studio, Google Analytics |
How Useful is Your Data? This can probably be answered by assessing how much you can sort and filter the data. Data is essentially useless unless it is organised and accessible – (meaning filterable and sortable). Data Granularity Essentially granularity...
by Killian | 30 Aug 2020 | Ecommerce, Google Analytics |
Not sure which is better to use for benchmark metrics – Sessions or Users? Trying to work out why Google Analytics is reporting different conversion data than another platform e.g. Shopify Analytics or Facebook Campaign Manager? Or are do you want to combine...
