Adobe XD is a powerful, collaborative, easy-to-use platform that helps you and your team create designs for websites, mobile apps, voice interfaces, games and more.

This Duplicate Transactions Custom Report is a template you can use to check your analytics account with.

There is a good chance that your ecommerce tracking afflicted with duplicate transaction hits being sent to Google Analytics. Especially if you are on one of the major eCommerce platforms like Shopify, Magento, BigCommerce. 

Dan Barker has created a very insightful custom report for Google Analytics that shows which day of the week and at what time of the day your website receives the most traffic or most conversions if you use the ecommerce version. Make sure to analyse a suitably long enough time frame. This data can give excellent guidance for optimising paid campaigns and scheduling email marketing.

The Events Overview Custom Report gives a top level view of all custom tracked events and allows you to see across event category, action and label in a flat table.

Very useful when wanting to see everything that is tracked in the same view.

Currently Data Studio is lacking in its Enhanced Ecommerce data manipulation capabilities. Charles Farina has created an innovative solution to this with a set of templates for the Shopping Behavior Funnel.

Every good test is based on a hypothesis. Whether a test wins or loses, we’re validating a hypothesis – hence testing is essentially validated learning. Learning leads to insight which leads to better hypotheses, and in turns into better results.

Here is a good format for writing hypothesis (credit to Craig Sullivan):

“We believe that doing [A] for people [B] will make outcome [C] happen. We’ll know this when we see data [D] and feedback [E].”

Optimize is Googles solution for A/B testing and personalization. It allows you to test variants of web pages and see how they perform against a specified objective.

A key benefit is how it integrates with Google Analytics and how Goolge Analytics integrates with Optimize.

Convert.com is a leading optimisation tool that offers A/B testing, website split testing, multivariate and multipage testing, smart personalization, a secure API and clean, real time reports.

Hotjar is a behavior analytics tool that analyses website use, via heatmaps, session recordings, form funnels, and surveys.

SimilarWeb is a SaaS website that provides web analytics services for businesses. I have used this to build competition research reports that detail clients’ and competitors’ traffic volumes, referral sources. Very useful!

Another ‘SEO Tool’ that is has grown into so much more. Ahrefs has a potent competition research element to it. With access to a huge database of information and its inteligent tools it should be in your primary arsenary.

Lighthouse is available as a Chrome Plugin. It is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.

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GTmetrix is another speed diagnostics and optimisation tool. Use it to see how your site performs and discover opportunities to increase load times and performance.

Scrubbing your email lists of threats to you IP reputation is a vital step in achieving high deliverability rates. Zero Bounce offers a validation service that will ensure you list has a high technical performance.