Grow your online presence... Improve your site performance

Analytics, BI and Conversion Optimisation for e-commerce brands
Web Design and Digital Strategy for creatives and entrepreneurs

Learn More
Wunderman Thompson Commerce
Pangaia - Silverback Labs
Focusrite Novation - Silverback Labs - Silverback Labs
Mont Blanc - Silverback Labs
Silverback Labs - Mapperton Estate
Vervaunt - eCommerce consultancy

GA + GTM Audits

Not sure if you can trust your data? Ensure the accuracy and useability required for every ecommerce business. Best practice setups and customised optimisations.

Tracking Implementations

Designing measurement frameworks and implementing custom tracking setups that report on KPI’s specific to your marketing objectives.

BI / Data Visualisation

Visually impactful dashboards and BI tools so you can make data driven decisions with confidence and report on your marketing activities with ease.

Conversion Optimisation

A systematic approach to make growth inevitable through data collection, research, experimentation and analysis. 

Digital Strategy

Designing and executing strategies that addresses business, brand, marketing, and tech considerations.

Web Design

Helping creatives and entrepreneurs represent themselves online with combined web design and marketing/branding packages.

Latest Articles…

Google Ads Enhanced Conversions

Google Ads Enhanced Conversions

Google Ad's Enhanced Conversions allows us to send hashed (encrypted) customer data to Google Ads when a purchase event or lead has been submitted (including email address, phone number and name)...

GA4: Considerations for Migration from UA

GA4: Considerations for Migration from UA

GA4 is the latest version of Google Analytics (GA) that combines data or 'data streams' from both apps (for example iOS and Android) and websites. Universal Analytics or GA3 is currently the most...

How to Link Google Ads to Google Analytics

How to Link Google Ads to Google Analytics

Use Case Import campaign traffic performance data into Google Ads, unlock the Google Ads reports in Google Analytics and create remarketing campaigns based on analytics data and Audience Segments....

Luke Montagu

Director, Mapperton Estate

Killian has developed and supported the websites of a number of our businesses, and has always been reliable, responsive and very good at problem solving.

He has a deep understanding of a multitude of web platforms and technologies, particularly in relation to analytics and ecommerce. I highly recommend him!

Silverback Labs - Mapperton Estate
Paul Rogers

Managing Director, Vervaunt

We’ve been working with Killian on a number of key client accounts. He’s been invaluable in delivering end-to-end GA and GTM implementations, general tracking / tagging problem solving, auditing and fixing inaccuracies, guiding client teams around reporting & measurement, helping to improve how we’re tracking usage of key engagements and lots more.

He has become an extension of our team and our team members and clients have all really enjoyed working with him. I would strongly recommend Killian as a pragmatic, technical and reliable consultant!

Vervaunt - eCommerce consultancy
Digital Marketing Strategy, Conversion Optimisation and Analytics Insights - Silverback Labs

Over 10 years experience in digital marketing with a broad technical and creative skillset. Worked with top high-street brands, boutique brands as well as small local businesses across the health & wellness, luxury, finance and fashion niches.

Highly skilled in CRO and providing data driven insights to improve UX/UI, conversion rate and engagement.

Sessions vs. Users in Google Analytics - Silverback Labs

Expert Support

Silverback Labs - Google Analytics
Silverback Labs - Google Tag Manager
Silverback Labs - Google Optimize
Silverback Labs - Google Data Studio
Silverback Labs - Magento
Silverback Labs - Shopify
Silverback Labs - WordPress