Google Ad's Enhanced Conversions allows us to send hashed (encrypted) customer data to Google Ads when a purchase event or lead has been submitted (including email address, phone number and name)...
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iOS 14+ Effects on Ecommerce Profitability and Declining Performance Trends
Privacy vs Tracking - Round 10: Fight The solution to iOS 14+ privacy settings is already available - server side tracking. Not widely adopted (extra costs for server and implementation), but I am...