Google Ad's Enhanced Conversions allows us to send hashed (encrypted) customer data to Google Ads when a purchase event or lead has been submitted (including email address, phone number and name)...
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The Future of Analytics and the Cookie Apocalypse: Cookieless Tracking and Server Side Implementations
When GA4 had its beta debut in 2020 it introduced significant challenges hindering migration / updating to the platform. The cross-overs with Universal Analytics (GA3) were fairly loose. Namely:...