Google Ad's Enhanced Conversions allows us to send hashed (encrypted) customer data to Google Ads when a purchase event or lead has been submitted (including email address, phone number and name)...
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GA4: Considerations for Migration from UA
GA4 is the latest version of Google Analytics (GA) that combines data or 'data streams' from both apps (for example iOS and Android) and websites. Universal Analytics or GA3 is currently the most...
iOS 14+ Effects on Ecommerce Profitability and Declining Performance Trends
Privacy vs Tracking - Round 10: Fight The solution to iOS 14+ privacy settings is already available - server side tracking. Not widely adopted (extra costs for server and implementation), but I am...
Session vs. User Based Tracking in Google Analytics
Not sure which is better to use for benchmark metrics - Sessions or Users? Trying to work out why Google Analytics is reporting different conversion data than another platform e.g. Shopify Analytics...
UTM Tracking Best Practices: Collect Campaign Data & Reduce Direct Traffic
Summary of Best Practices This is this is the essence of what you need to learn from this article: NEVER use campaign tracking for internal links from one page to another on your site. Use event...