by Killian | 6 Apr 2025 | Google Analytics |
Executive Summary // TL;DR GA4 is good, it is a step forward in web analytics from UA. Google is bias and doesn’t always advise on what is best. Auditing, implementing and optimising GA4 as a bespoke configuration for your site is as necessary for GA4 as it was...
by Killian | 16 May 2022 | Conversion Optimisation, Ecommerce, Google Tag Manager |
Google Ad’s Enhanced Conversions allows us to send hashed (encrypted) customer data to Google Ads when a purchase event or lead has been submitted (including email address, phone number and name) for them to match against Google / Gmail accounts. It is a way to...
by Killian | 15 May 2022 | Google Analytics, Google Tag Manager |
When GA4 had its beta debut in 2020 it introduced significant challenges hindering migration / updating to the platform. The cross-overs with Universal Analytics (GA3) were fairly loose. Namely: Standard reports that everyone is used to are not pre-built –...
by Killian | 18 Apr 2022 | Ecommerce, Google Analytics |
GA4 is the latest version of Google Analytics (GA) that combines data or ‘data streams’ from both apps (for example iOS and Android) and websites. Universal Analytics or GA3 is currently the most used version of the Analytics platform. GA4 has actually...
by Killian | 31 Oct 2021 | Conversion Optimisation, Ecommerce |
Privacy vs Tracking – Round 10: Fight The solution to iOS 14+ privacy settings is already available – server side tracking. Not widely adopted (extra costs for server and implementation), but I am sure it will be within the next year…. (unlike full...
