Where did you first hear about us?
How would you describe your business in one sentence?
What are your primary business goals?
What KPI’s represent these goals?
What, if anything, is preventing you from achieving these goals?
How would you describe the experience?
What convinced you work with me?
What do you look for when choosing who to work with?
What did you like most working with me?
What did you like least?
What feature/option could I add to make your experience better?
How could we have gone above and beyond?
Customer Satisfaction (CSAT): how satisfied are you with our product/services?
Customer Effort Score (CES): how easy did (organization) make it for you to solve your issue?
Is there anything you’d like to add?